Birmingham’s first-ever Beauty Weekender – July 1st to 2nd

Birmingham’s first dedicated weekend of beauty demonstrations, makeover masterclasses and make-up offers will take place between July 1st to 2nd.

The Birmingham Beauty Weekender will celebrate the 100 beauty brands available at city centre department stores, independent retailers and salons.

The event will feature make-up promotions and demonstrations, skincare tips, pampering ideas and promotional offers across the city centre.

The special weekend is being organised by Retail BID Birmingham, the Business Improvement District for city centre retailers, and will be promoted by Visit Birmingham, radio advertising and other marketing tools.

All the city centre department stores will be hosting event and offers for the Beauty Weekender, featuring some of the UK’s most popular brands, such as Marc Jacobs, Bobbi Brown, Givenchy, Benefit and Stila.

Assia Sohaib, Retail BID deputy manager, said: “Retail BID are organising Birmingham’s very first Beauty Weekender on 1st and 2nd July. We have over 100 beauty brands in the city centre and we felt this is something to be celebrated.

“This is your opportunity to get involved and be a part of this event.

“All the department stores will have dedicated activity across their beauty floors focusing on three main brands each.

“Activity will include beauty demonstrations, makeovers, masterclasses and special offers.

“The campaign is also supported by Visit Birmingham and Colmore BID to capture a wider audience and the city centre workers.”

Stores signed up so far:


Enjoy a glass of prosecco and live DJ in store over the weekend at Harvey Nichols.

On Saturday, beauty lovers can book onto masterclasses hosted by Stila, Hourglass and Rodial in the Urban Room at The Mailbox.

They will also have instore activity from brands including Nars, Iconic London, Cover FX, Dior, YSL, Estee Lauder, Lancome, Elemis, ESPA, Environ, La Mer, Sisley and many more throughout the weekend.

To book tickets onto the Harvey Nichols masterclasses, please click here


Taking to the stage over on the beauty floor at John Lewis, beauty lovers will get the delight of Dior, Bobbi Brown, Marc Jacobs and Clarins showcasing their top makeup and skincare tips.

To book tickets onto the John Lewis masterclasses, please click here


Debenhams will have a host of activities going on over the weekend with masterclasses from Urban who will be showing you how to look sculpted for the Summer while Make Up For Ever demonstrates some striking body painting in store.

If your hair needs a little TLC, Aveda will be offering complimentary scalp checks alongside some styling advice to help you achieve salon hair at home.

Kat Von D and Benefit will be joining the line-up of masterclasses on offer at Debenhams.

To book tickets onto the Debenhams masterclasses, please click here


Take a tour of the many beauty rooms in store at House of Fraser, including Chanel, Elizabeth Arden, Decleor, Shiseido, Estee Lauder and Sisley with some putting on live demonstrations.

Shoppers will be joined by Chanel and Givenchy on the main beauty stage over the weekend, showcasing their top beauty looks.

With any consultation or makeover done over the weekend, shoppers will be able to enjoy a complimentary glass of prosecco.


Boots will be setting up stage in their Emporium area with No.7, NYX and Liz Earle doing demonstration sessions including how to contour and highlight like a pro with NYX and taking care of your skin with the help of No.7.

To book tickets onto the Boots masterclasses, please click here


Smashbox in the Bullring will be offering complimentary 10-minute ‘Lips that get likes’ and ‘Hydration Station’ sit downs for shoppers as well as ‘Get your Glow on’ demonstrations in store.

With any purchase made in store, shoppers will receive 10% discount and samples of their Deluxe Primer Water and Radiance Primer.

Local beauty retailers in the city will also be involved offering exciting instore activity and special offers, including Organique who will be offering 10% discount off all products in store and free eco soap with every purchase.

All masterclass tickets are complimentary and must be booked in advance.

There will be plenty more offers and activities going on during the weekend so check back for more details. Selfridges details are to follow.