Profile: The lowdown on Hush Hair & Beauty, Stephenson Street

There’s much more to Hush Hair & Beauty than meets the eye.

After launching in 2006 with just a single unit on Stephenson Street the hair and beauty salon now occupies three stores at ground floor level.

But it doesn’t stop there.

It’s only when you go downstairs to see the basement salon and treatment rooms that Hush Hair & Beauty’s decade of growth becomes clear, with an additional 2,000 sq ft of space below street level for the extensive list of services Hush Hair now provides.

This veritable treatment Tardis was founded by Daniel Craig and James Holmes.

The management team are proud to be at the helm of such a successful business and take enormous pride in what they have achieved over the past decade.

Hush Hair & Beauty provides a bespoke salon experience and uses the latest hair products from experts such as L’Oreal and Redken & Kerastease.

Hush also offers high quality hair extensions, hair keratin smoothing and treatments, as well as bespoke hair and wedding beauty services for brides, bridesmaids and family members.

The in-house beauty salon complements the hair salon with professional beauty therapists experienced in waxing, Dermalogica and Decleor facials and body treatments, massages, manicures & pedicures, nail services, eye treatments and spray tanning.

Exposed brick walls and upcycled doors, handles and other fittings that are being creatively re-used after they were discarded during renovation works on the floors above Hush give the salon a smart, contemporary interior in keeping with the building’s heritage.

Daniel and James talk about their experiences of running Hush Hair & Beauty while Birmingham’s retail scene has changed and evolved around them.

“We opened the business in February 2006 in just one unit and grew a team over two years. By the end of 2008 we expanded into the unit next door,” said James.

“We started with six sections and we are now up to 21 and six backwashes.

“We now offer women’s cuts and colours, men’s cuts and colours, we then go into beauty, massages, facials, pedicures and manicures.

“It’s a massive list!”

“Some people still don’t know we offer all these services,” added Daniel. “Downstairs there’s a beauty salon bigger than the space on the ground floor.

“The reception will soon go back to brick and the dividing wall will come down to open it up so people can get an idea of the space downstairs.”

The Hush philosophy is to invest in staff to keep the best workers with the business, which meant a commitment to expansion to accommodate more juniors, during uncertain financial times.

“We had enough hairdressers to fill the salon and it became apparent that as the juniors were about to qualify there was nowhere for them to work,” said Daniel.

“So when the next-door unit became available we were in no place to afford it but knew we had to do it to keep those juniors. Our staff mean everything to us.

“We’ve got people who came to us almost out of school and they’ve been with us for eight or nine years. They now have husbands, wives and children.

“We employ 21 people and I think there are now eight babies among them!”

Repeat custom is critical to the ongoing success of Hush, according to Daniel.

“We have some customers who have stuck with us through the years and are now parents, bringing their daughters in for treatments. We love that. It tells us we’re doing something right,” he said.

And what about the widespread changes to Birmingham city centre in the past decade, with Grand Central launching in the autumn of 2015 and the Metro tram extension now running past the salon’s front door.

The next phase of the Metro will see it continue along Stephenson Street, on to Pinfold Street and then towards Centenary Square.

“Years ago we were on the wrong side of town but these days it’s very much the right side of town,” said Daniel.

“The footfall, the area, the way it has been built up, the new entrance to the train station, all these occupied units… there’s so much going on around here.

“When we first came to this street there was only us and a clothes shop further down. There was nothing. Now all the units are taken and people are familiar with Stephenson Street. We’re in a great place.”